How Meijer Sets the Standard for Omnichannel Growth in the Grocery Sector Through Innovations Like Home Delivery Service

Today’s consumer likes to have options about how and when they shop. E-commerce revolutionized the shopping experience by introducing the convenience of the online marketplace, but customers miss the speed of fulfillment and guaranteed quality of the traditional brick-and-mortar shopping experience. “There’s a lot happening in the world we’re living in — the role of technology, the adoption of shopping online, and the fact that US consumers are always time-starved,” said Art Sebastian, Vice President of Digital Shopping and E-commerce for Meijer, a Michigan-based retailer with over 230 stores spread across six Midwestern states.

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