Meijer Expects to Lead the Midwest with Lowest Price per Pound on Turkeys

All Meijer brand frozen turkeys priced at 48 cents per pound

November 15, 2017

Contact: Christina Fecher, 616-735-7968, christina.fecher@meijer.com

GRAND RAPIDS, Mich. – Meijer is once again announcing aggressive pricing on Thanksgiving turkeys that are expected to lead the Midwest in low price.

When a Meijer customer spends $30, Meijer brand frozen turkeys are 48 cents per pound now through Nov. 25. The result: a 10-pound turkey will only cost $4.80*. The Grand Rapids, Mich.-based retailer is even introducing its first ever antibiotic free, vegetarian fed True Goodness fresh turkey.

“Like many families who celebrate time-honored Thanksgiving traditions, offering ‘the bird’ at a great price continues to be our tradition at Meijer,” said Tod Pepin, Senior Vice President of Foods. “We know a Thanksgiving meal isn’t complete without the turkey, and so we are pleased to help our customers provide their families with the best holiday meal.”

Thanksgiving Day is one of the retailer’s busiest grocery shopping days of the year with customers often forgetting an item or two for their Thanksgiving feasts. The top five items sold at Meijer on Thanksgiving Day include:

  • Cream cheese
  • Cream of mushroom soup
  • Celery
  • Butter
  • Sweet potatoes

For customers who’ve forgotten a turkey, Meijer will offer a frozen turkey that cooks in a bag in as little as 2.5 hours. Customers don’t have to worry about thawing or cleaning this turkey that’s seasoned with sea salt.

Meijer Home Delivery will also be an option for customers who want the convenience of having those forgotten meal essentials delivered to their doors.

Meijer is also preparing for high sales of its ever-popular premade Thanksgiving dinners.

Meijer offers a deluxe turkey dinner for $49.99, which includes a 10- to 12-pound prebaked Butterball turkey, home-style stuffing, roasted turkey gravy, mashed potatoes, green bean casserole and a dozen King’s Hawaiian dinner rolls. A deluxe ham dinner costs $49.99, and includes a 7- to 9-pound spiral ham, home-style stuffing, roasted turkey gravy, mashed potatoes, green bean casserole and a dozen King’s Hawaiian dinner rolls. Both deluxe dinners can feed between 8-10 people.

While Meijer will work to accommodate any customer request, deli team members request customers place orders for those premade dinners by Nov. 22. Limited quantities are available per store.

*Turkey prices may vary by market.

To view an infographic featuring the top items customers forget for their Thanksgiving meals, and ultimately purchase on Thanksgiving Day at Meijer, can be viewed here: http://newsroom.meijer.com/Media/Default/images/Meijer%202017%20Turkey%20Infographic.jpg.

About Meijer:

Meijer is a Grand Rapids, Mich.-based retailer that operates 235 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.



Tags: Corporate News

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