Meijer Kicks Off Simply Give 2016 Spring Campaign

More than $21 million donated to local food pantries throughout the Midwest to date

May 13, 2016

Contact: Christina Fecher, 616-735-7968, christina.fecher@meijer.com

GRAND RAPIDS, Mich. – Midwest retailer Meijer this week kicked off the spring campaign of its signature hunger relief program, Simply Give, across its six-state footprint in an effort to help local food pantry partners restock their shelves.

“Meijer is committed to supporting food pantries in the communities we serve to help offer healthy options to families in need,” CEO Hank Meijer said. “We are grateful to our customers for their continuing generosity and look forward to another successful Simply Give campaign.”

How it works:

During each Simply Give campaign, customers are encouraged to purchase a $10 Simply Give donation card upon checkout. The donation will then be converted into a Meijer food-only gift card and given to the local food pantry selected by the store after the campaign concludes.

The Spring Simply Give campaign will run through June 19, and will coincide with this year’s Meijer LPGA Classic for Simply Give held June 14-19 at Blythefield Country Club Simply Give donation cards can be purchased at all 223 Meijer stores and will benefit a local food pantry. Meijer Simply Give donation cards can be found on fixtures near the checkout, as well as in the grocery and pharmacy departments.

Since Meijer began its Simply Give program in 2008, more than $21 million has been donated to help neighborhood food pantries keep their shelves stocked throughout the year.

In addition, Meijer will double match customers’ donations June 3-4. That means for every $10 donation card purchase, Meijer will contribute $20, resulting in a total $30 donation.

Proceeds from the 2016 Meijer LPGA Classic for Simply Give will benefit the Meijer Simply Give food relief program. In the event’s two-year history, the tournament has raised more than $1.3 million for the Simply Give program to feed those in need throughout the Midwest. To purchase tickets for the 2016 Meijer LPGA Classic for Simply Give, please visit meijerLPGAclassic.com.

The Simply Give program runs three times a year to help fulfill the needs of the retailer’s food pantry partners during the times of most need: Spring, Fall and Holiday. The partnering food pantries are rotated to ensure broad outreach in the communities. Instead of determining what food to donate to the food pantry partners, the Simply Give program allows the pantries the flexibility to choose the grocery items best suited for the families they serve.

To view a video on the Meijer hunger relief efforts, including Simply Give, please visit http://newsroom.meijer.com/meijer-simply-give-video.

About Meijer:

Meijer is a family-owned retailer based in Grand Rapids, Mich. with a fundamental philosophy aimed at strengthening the communities it serves. Meijer operates 223 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin, and proudly donates more than 6 percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs. Meijer also supports education, disaster relief, and health and wellness initiatives. For additional information on Meijer philanthropy, please visit www.meijercommunity.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

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Tags: Community and Philanthropy News

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