Meijer Prepares to Sell One Million Turkeys in Days Leading up to Thanksgiving

Retailer once again offers turkeys at 50 percent off, prepares for last-minute rush

November 18, 2016

Contact: Christina Fecher, christina.fecher@meijer.com, 616-735-7968

GRAND RAPIDS, Mich. – Midwest retailer Meijer expects to sell 1 million turkeys this Thanksgiving with the majority of customers expected to make their purchases Thanksgiving week.

More than 75 percent of customers are expected to purchase their turkeys in the days leading up to Thanksgiving, said Tod Pepin, senior vice president of foods.

In addition, Meijer is continuing its tradition of offering aggressive pricing on turkeys. When a Meijer customer spends $30, their purchase of any fresh or frozen turkey – regardless of brand or size – will be 50 percent off.

Now through Thanksgiving Day, Meijer brand frozen turkeys will be priced at 59 cents per pound and fresh turkeys will cost $1.49 per pound continuing through Thanksgiving Day.

“Like many families who celebrate time-honored Thanksgiving traditions, offering ‘the bird’ at a great price is our new time-honored tradition at Meijer,” Pepin said. “We are thrilled to offer our turkeys at a great price in the hopes it helps to keep the cost down for many families.”

Thanksgiving Day is one of the retailer’s busiest grocery shopping days of the year with customers often forgetting an item or two for their Thanksgiving feasts. The top five items sold at Meijer on Thanksgiving Day include:

  • Cream cheese
  • Cream of mushroom soup
  • Celery
  • Butter
  • Sweet potatoes

Meijer Curbside customers will also have the opportunity to shop online and pick up their Thanksgiving food items without leaving their vehicles. Pick up times for the popular online shopping service are available from 7 a.m. to 9 p.m. and offered at 29 Meijer stores in Michigan, Ohio, Illinois and Indiana.

Meijer is also preparing for high sales of its ever popular premade Thanksgiving dinners. Customer demand for premade meals over the holiday season is a trend that has continued to grow.

Meijer offers a deluxe turkey dinner for $49.99, and includes a 10-12 pound prebaked turkey, home-style stuffing, roasted turkey gravy, cranberry salad, mashed potatoes, green bean casserole and a dozen Kings Hawaiian dinner rolls. A deluxe ham dinner costs $49.99, and includes a 7-9 pound spiral ham, green bean casserole, mashed potatoes, roasted turkey gravy, cranberry salad and a dozen Kings Hawaiian dinner rolls. Both deluxe dinners can feed between 8-10 people.

While Meijer will work to accommodate any customer request, deli team members encourage customers to place orders for those premade dinners 24 hours in advance to ensure availability.

An infographic highlighting the top five grocery items Meijer customers purchase on Thanksgiving Day is available on the Meijer Newsroom at http://newsroom.meijer.com/infographics.

About Meijer:

Meijer is a Grand Rapids, Mich.-based retailer that operates 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.



Tags: Corporate News

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