Plus-sizes make up only 16 percent of all apparel sales—a shockingly low figure considering that 67 percent of women in the United States wear a size 14 or above. Some retailers use these numbers as a sign that bigger women don’t love fashion—but others argue that women aren’t buying because stores aren’t offering. Meijer, a chain of superstores in the Midwest, has made headway. Every women’s wear clothing style there is available in 6 through 24—with all sizes sitting on the same rack. (This integration is #goals, people!).
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Tags: Corporate News